GREENWAY in process

Our assignment is to design a promotional piece for the Midtown Greenway Coalition, which is a non-profit organization that develops and maintains gardens and nature along the Greenway path. The promotional piece must inform about the Greenway and explain how to get involved. Because the Coalition is non-profit, they do not want a formal "corporate" feel in the promotional piece. It must also be easily reproduced. This is the ROUGH draft of the cover. I wanted to create a bright cover that would grab someone's attention amongst a pile of white, bland envelopes in the mail. This mailer is going to be an 8.5 x 11 piece of paper printed on both sides, folded in half and sealed with a sticker. The flowers are "drawn" in to represent how the community can make the Greenway more beautiful. It contrasts with the photographic quality of the image in the background to distinguish the present (planting and gardening) from the future (the flowers that will grow from the help of volunteers). Still a rough draft, just to get the concept on paper.

SERIES in process

 

These two designs are rough drafts of my series campaign Drink Smart. The top one is an interior bus sign and the second is a newspaper ad. These are really rough drafts right now, the figures need a lot of work obviously and the overall layout of both designs could be more balanced. I am trying out different ways to incorporate a single color effectively. I am also designing another piece for this series—I think it is going to be a poster that would be put up in restroom stalls (in bars and/or campus restrooms). The next step is to design the third piece, then I will be able to REVISE and REFINE!