POLYMER PLATE

For the last assignment we were given a word that ended with MADE. My word was HOMEMADE, so I thought of homemade food, like cookies and pies. My design was based on the retro-style aesthetic to portray my word homemade. It resembles the signs from the 50's while emphasizing the homemade component with the fresh pie. The top image shows both of my plates and the colors I want to use for each plate. When the plates are printed it should turn out like the bottom image, with the purple color being the mix of the pink and green. I hope they turn out!!!

SERIES personal critique

These are the final versions of my three campaign pieces. The top one is an interior bus ad, the second is a newspaper ad and the last one is a direct mail piece. The direct mail piece folds into a square. The top one is the outside of the mailer and the two white panels fold in to make the image. The bottom one is the inside image when you open the mailer. I created all of the images for the pieces in Adobe Illustrator and each piece is designed using one color and black. The figures and thought bubbles are in black and white so they really stick out from the colored backgrounds and create a visual hierarchy. I added statistics to each piece to develop more of a directed focus and credibility. All of the pieces turned out well and I think they really get the message across in an interesting way. They were designed to reach college students/young adults and get the serious message across through fun illustrations that don't talk down or try to persuade through depressing imagery like many other alcohol abuse ads. To develop this campaign, I created a unified appearance with repeated images that appear in each piece (the dots in the background and figures, the Drink Smart logo, the lamp and the thought/speech bubbles). Overall, I really like all of the pieces, and I'm happy to see that all of my hard work payed off!!!

GREENWAY personal critique

Here is my final design for the cover of the Greenway Coalition mailer. The actual size is 8.5 x 5.5 inches. I illustrated the flowers from reference photographs of native Minnesota plants. I think the flowers are more integrated into the photograph in comparison to my rough draft and the line quality of the flowers is working a lot better here, too. Overall, I think that the bright colors and integration of the people in the photograph, to show the community involvement aspect, makes the design interesting and eye-catching. There are still some things that I would like to change. The design of the top could be improved and I think a different photograph would also help the design.